As a marketing and fundraising specialist, I am passionate about helping nonprofits effectively communicate their cause to reach new audiences, volunteers and donors. In particular, I love helping nonprofits figure out how to best navigate the ever-changing way individuals interact online through email, social media and mobile devices. I believe that good design and crisp writing can help make your cause stand out from all the clutter in our internet-focused lives. I challenge myself to look at each organization from new angles, to ensure they are getting custom solutions to meet their unique set of challenges and opportunities – regardless of size or budget.
Sigma Theta Tau International, Honor Nursing Society of Nursing
Designed STTI a bold, fresh look in preparation for their bi-annual convention. Refreshed a wide variety of collateral including convention packets, product catalogs, promotional bookmarks, program flyers, and other handouts.
Barr-Harris Children's Grief Center
Developed fundraising materials for Barr-Harris Children's Grief Center including a rack card, overview of fundraising needs for major donors, and end-of-year fundraising letter. I helped create messaging that tied together all of the Center's programs and provided a framework for the small organization to better grow it's donor base.
Created new website design for the Mission Intrigue Indy performing arts blog. Led IndyFringe 2013 Festival coverage with over 40 reviews by 8 bloggers resulting in 6,000 pageviews during 11 day festival.
Designed a website landing page for Immigrant Welcome Center's Welcoming Week events in Indianapolis.
Experience & Education
Creative Strategist, 2010-2013
Assisted over 20 nonprofits with strategy and execution of creative multi-channel solicitations to help donors increase annual campaign giving. Led development of the annual Millennial Impact Report on what motivates Millennials to volunteer, lead and donatethrough survey research, focus groups, and online user testing.
Founded Mission Intrigue Indy to provide new voices writing about performing arts events in Indianapolis. Contributed interviews, reviews and event previews for Sky Blue Window and NUVO.
Marketing Coordinator 2006-2010
Helped the 10-day Theatre Festival and year-round Fringe Theatre develop a brand identity and build audiences from 4,000 to 11,000+, including increasing the share of 18-39 demographic by 10%.
Publications Coordinator, 2007-2008
Provided internal communications for over 700 employees including monthly newsletter and intranet. Assisted with graphic design and PR for over 80 departments.
Concentration: Nonprofit Management, Graduated 2010
Majors: Media Arts & Public Relations, Graduated 2007